Med School Entry
More Visibility. More Clicks. More Inquiries. - A Growth Marketing Campaign That Puts Med School Entry in Front of Every Aspiring Doctor in the UK.
Project Overview
Med School Entry is a UK-based medical admissions support service helping students secure places at medical schools through expert UCAT coaching, personal statement guidance, and interview preparation. With a solid service offering already in place, the challenge wasn't what they provided - it was ensuring the right students could find them at the right moment.
Infynno Solutions delivered a dual-channel growth marketing strategy combining organic SEO for long-term search visibility with targeted Meta Ads (Facebook & Instagram) for immediate lead generation - driving measurable increases in website traffic, inquiry volume, and overall business growth.
The challenge they faced
Med School Entry had a strong medical admissions offering but struggled to reach aspiring doctors at the right moment - outranked in organic search, with no paid acquisition channel and seasonal demand spikes they couldn't reliably capture.
Low Organic Search Visibility
Medical admissions is a competitive UK search category. Without strong on-page SEO, technical foundations, and targeted content, Med School Entry was being outranked by larger competitors - missing high-intent traffic from students actively searching for their services.
No Paid Acquisition Channel
The business relied entirely on word of mouth and organic discovery. Without a structured paid channel, growth was slow and unpredictable - with no reliable way to reach prospective students during peak application seasons.
Reaching the Right Audience at the Right Time
Medical admissions has a seasonal demand cycle - inquiry volumes spike around UCAT registration, application deadlines, and results days. Capturing demand at these critical windows required targeted, timely campaigns rather than always-on generic advertising.
Converting Visitors Into Inquiries
Attracting traffic is only half the equation. Landing pages, ad creatives, and messaging needed continuous testing and refinement across both channels to turn clicks into actual inquiries.
How we solved it
SEO - Building Long-Term Organic Visibility
We conducted a full SEO audit and implemented structured on-page and technical optimization - keyword research for high-intent medical admissions terms, optimized titles and meta descriptions, Core Web Vitals improvements, and a content strategy building topical authority over time.
Keyword Research & On-Page Optimization
We identified high-intent, low-competition search terms - from "UCAT coaching UK" and "medical school personal statement help" to longer-tail queries around specific medical schools and application timelines - and aligned all service pages with natural, conversion-friendly copy.
Technical SEO & Structured Data
We addressed site speed, mobile responsiveness, URL structure, internal linking, and canonical tags. Schema markup for educational services, FAQ schema, and Google Search Console monitoring strengthened the technical foundation search engines reward.
Meta Ads - Targeted Lead Generation
We built a structured Meta Ads strategy across Facebook and Instagram with precise audience segments - UK students aged 16-22, parents of secondary school-age children, and lookalike audiences based on existing inquiry data.
Seasonal Campaign Strategy
We designed campaign calendars aligned with the medical admissions cycle - UCAT registration windows, UCAS application deadlines, and results day periods - maximizing reach when student intent and urgency were highest.
Creative, Lead Forms & Retargeting
We developed ad creatives tailored to prospective medical students' anxieties and aspirations, ran Facebook Lead Form campaigns for mobile audiences, and built retargeting audiences from website visitors and engagement interactions.
Continuous Campaign Optimization
We monitored CPL, CTR, conversion rate, and ROAS - making ongoing adjustments to targeting, creative, and budget allocation to improve efficiency over time across both organic and paid channels.
Core Features
What we delivered
Stats at a Glance
Market
Services
Channels
Target Audience
Goal
Website
See it in action
Real screens from the live product - 3 web · 1 mobile
Results & Impact
Improved organic rankings and traffic from students actively searching for medical admissions support in the UK.
Improved search rankings for high-intent medical admissions keywords in the UK
Increased organic traffic from prospective students searching for UCAT and admissions support
Greater brand visibility across search - reaching students at multiple points in their decision journey
Built with the right tools
Got a projectin mind?
We've driven growth for medical admissions brands like Med School Entry - and we'd love to help you reach the right audience. Let's talk.