01
Skip the $50K Rebuild
Most clients who skip discovery end up rebuilding 40-60% of their product after launch. Discovery costs 5% of development - it saves 40% of wasted spend.
Know What to BuildBefore You Build It.
Most teams skip discovery and spend six months rebuilding. We do the opposite - deep research, competitive intelligence, and a prioritized plan before you commit a single development dollar.
150+ discovery sprints delivered since 2012
Research-backed roadmaps, not assumption-driven guesses
NDA Signed Day 1Full IP OwnershipAI-Assisted ResearchVisual Flow First
4.9 / 5.0
Rated on Clutch
Top Rated
Verified on Upwork
170+ Discoveries
Projects researched
40% Saved
Avg. dev cost saved
Since 2012
14+ years delivering
Build Right the First Time
Skipping discovery is the most expensive decision in software. Here's what it costs - and what it prevents.
02
Ship 3× Faster
When every screen is approved before development starts, there are zero mid-sprint pivots. Teams ship faster because requirements are locked and clear.
03
Build What Users Actually Want
We've seen $200K products fail because nobody validated the core assumption. Discovery reveals what users need - not what you think they want.
04
Investor-Ready from Day 1
A detailed product brief, user research deck, and clickable prototype is what investors and boards want to see before approving budget.
We Don't Just Document. We Advise.
Most discovery sprints produce a requirements document nobody reads. Ours produces a strategic plan your team can execute from day one.
Deep Competitor & Market Research
We don't just list your competitors - we analyze every feature they have, every gap they leave open, and every user complaint they're ignoring. You get a clear picture of exactly where to position and what to build to win.
- Full competitor feature matrix
- Pricing & positioning analysis
- User review sentiment mining
- Market gap identification
- AI-synthesised intel in 48 hours
Our Strongest Edge
We Tell You What to Build First
Most clients come in with a list of 40 features they want to build. We help you cut it to the 8 that will drive 80% of your user value - and phase everything else into a realistic roadmap.
MoSCoW Prioritization Output
Must Have (MVP)
8 featuresShould Have (Phase 2)
12 featuresCould Have (Phase 3+)
20 featuresWon't Build - Validated Out
10 ideasResearch-Backed Recommendations
Every recommendation we make is tied to evidence - user research, market data, or technical validation. We never tell you to build something based on gut feel.
AI + Human Research
Claude, GPT-4o & Perplexity for speed. Human validation for accuracy.
Written Rationale
Every decision documented with the data behind it.
Iterative Validation
Findings reviewed with you at each stage - no black box.
“You don't need to build everything. You need to build the right things in the right order.”
This is what separates Infynno discovery from a generic requirements document - we give you a strategy, not just a spec.
From First Call to Approved Prototype
Six focused stages. Eight production-ready deliverables. Zero assumptions before development begins.
01Day 1
Discovery Call & NDA
90-minute structured session - your goals, users, constraints, and success criteria locked in.
Delivers
- Strategic Product Brief
02Days 2-3
AI-Powered Market Research
Competitor features, positioning gaps, and user sentiment synthesised at 10× speed.
Delivers
- Competitor Intelligence Report
- User Persona Research
03Days 4-5
Persona & Journey Design
Data-informed personas and every user touchpoint - entry points, drop-offs, peak value moments.
Delivers
- User Journey Mapping
04Day 6
Architecture & Stack Decision
Senior engineers define the right stack, data model, integration needs, and scalability plan.
Delivers
- Technical Architecture Blueprint
05Days 7-10
Clickable Figma Prototype
Every key screen designed and stakeholder-approved before a single line of code is written.
Delivers
- Clickable Prototype (Figma)
- MoSCoW Prioritization
06Days 11-12
Roadmap & Budget Planning
Sprint-by-sprint execution plan with team size, budget breakdown, and milestone targets.
Delivers
- Phased Product Roadmap
Everything You Walk Away With
- 01
Strategic Product Brief
- 02
User Persona Research
- 03
User Journey Mapping
- 04
Competitor Intelligence Report
- 05
Technical Architecture Blueprint
- 06
Clickable Prototype (Figma)
- 07
MoSCoW Prioritization
- 08
Phased Product Roadmap
12 Days
Research to roadmap
8 Docs
Delivered in full
NDA Day 1
Full IP protection
Research Done 10× Faster
We use the best AI research and design tools available - so your discovery sprint delivers more depth in less time.
Claude / GPT-4o
Market research synthesis, persona generation, competitive analysis
UX Pilot
AI-assisted UI wireframes and screen flow generation
Perplexity Pro
Deep industry research and citation-backed market intelligence
Notion AI
Discovery document generation, brief structuring, requirement synthesis
Figma + AI Plugins
Rapid prototype iteration and design system setup
n8n Automation
Research workflow automation and stakeholder update pipelines
Discovery That Shaped the Product
Three cases where discovery changed the outcome - before we wrote a line of code.
Cyber-Compliance AI
Satark AI
Discovery revealed security leaders didn't need another dashboard - they needed an agent that monitors regulatory change and flags gaps automatically. That insight became the entire product: the first AI CISO agent.
500+
Security Leaders Waitlisted
Hospitality SaaS
GuestBrief
Discovery uncovered that reception staff, not guests, were the real bottleneck. A QR-code contactless experience was designed around staff workflow first - cutting reception operations dramatically.
80%
Reduced Reception Ops
EdTech
ClinzaQ
Discovery showed static question banks weren't moving the needle on clinical training outcomes. Adaptive difficulty and performance analytics were prioritized before a single screen was built.
Adaptive
MCQ Engine
Everything You Need to Know
Questions people ask before booking a discovery sprint.
Product discovery is a structured research and planning phase before development begins. It involves user research, competitor analysis, technical architecture planning, and prototype validation - so your team builds the right product, not just any product.
Infynno's discovery sprint typically runs 10-14 working days. You receive a full product brief, user research, clickable Figma prototype, technical architecture, and phased roadmap within two weeks.
Discovery engagements typically run $3,000-$8,000 depending on product complexity. This is 3-8% of development cost - and statistically saves 30-50% of wasted development spend.
Discovery defines WHAT to build and WHY - through research, personas, and prototypes. MVP development is HOW you build the core version. Discovery should always come first; it makes MVP 40% faster and 60% cheaper.
Yes. We use Claude, GPT-4o, Perplexity Pro, and UX Pilot to run market research, competitor analysis, and persona mapping 10× faster than traditional methods - with higher accuracy and broader coverage.
Yes - this is our signature process. Every key screen is designed in Figma and approved by you before development begins. No assumptions, no surprises, no rebuilds mid-project.
Absolutely. Many clients commission discovery from Infynno and take the deliverables to an in-house team or another agency. The output is stack-agnostic and fully documented.
Start in 48 Hours
Ready to Build the Right Product?
Book your 12-day discovery sprint. We'll sign the NDA immediately, schedule the discovery call within 48 hours, and deliver your product brief, prototype, and roadmap within two weeks.
Start building
- 1
1. Book a call
- 2
2. Sign NDA
- 3
3. 12-day sprint
- 4
4. Approve prototype
🔒 NDA Day 1📅 12-Day Sprint🎨 Full Prototype💰 No Dev Fees Yet